Age group in store: 14+
Briefly, what it’s About: In September 2011, teen blogger Tavi started Rookie, an online magazine for teenagers. Rookie Yearbook One is a compilation of some of its greatest hits from the first year: dreamy photoshoots, frank advice about sex and drugs, celebrity interviews, essays. There is also a bunch of stuff you can’t get online: a paper crown designed by Meadham Kirchoff, a flexi-disc with an original song by the Dum Dum Girls, artist-designed stickers, and lots of unique artwork.
Anna’s Rave: Full disclosure: I write for Rookie. But I can tell you, even if I didn’t, I would be into this so hard. Rookie aims to provide an alternative to other publications aimed at teens that teach girls little beyond how to have shiny hair/attract boys. There is beauty and dating advice in here, but also? So much more. The fun content is balanced out by recognizing the heavier issues affecting teens – from having low self esteem to being in an abusive relationship to feeling powerless in the face of sexism, racism and homophobia. There is no condescension in any of the writing, just the acknowledgement that being a teenager can entail all sorts of experiences, both serious and silly (and everything in between). It encourages teen girls to take themselves seriously, to be creative, to combat girl-hate and feel good about themselves. And hey, fuller disclosure: Mabel’s staffer Allison Burda models in a few of the shoots, so that’s TWO Mabel’s Fables employees in there. Ergo, we are the best place in Toronto to buy it from.
# of Stars: *****, duh